Having a “Call to Action” Can Revolutionise Your Church’s Digital Presence

What is a call to action?

You’ve probably come across them all the time.

A call to action is asking someone to do something online.

It’s the pop-up on a website asking you to subscribe or the message telling you to re-tweet or the bot popping up in the lower right-hand corner looking to interact with you and get you to chat with a business.

On social media, it could be getting you to click through to a blog post on a website, watching a video ad, tagging a friend in a post, liking your Facebook page or sending a message to the owner of the Facebook page.

Each business has a different action in mind that they want you to take.  And as they interact with you online, they call you to action to nudge you in the direction they want you to go.

What is your church’s call to action?

What do you want people to do when they find you online?  Especially when they find your social media accounts.

Are you explicitly calling them to action to do what it is you want them to do?

And how do you know what your calls to action should be?

Identifying the best call to action for your church or ministry

The easiest way to answer that should be by asking and answering two questions:

  • What are the needs of the people you’re serving?
  • What does your church offer?

There are a variety of people you’re trying to serve and they all have a different needs so the ways you’d like to interact with them will vary, therefore the calls to action will also vary.

Also, the outreach ministries your church offers vary.  So you want to find a way to match up the needs of the people you’re serving with the services and ministries your church offers.  This will determine your calls to action.

If you’ve read our article, The Most Actionable Plan on How to Improve Your Church’s Social Media Presence, you’ll know that we talked about developing profiles for the people your church wants to reach online.  We called them avatars.

Each of the groups of people you serve will have different needs.  Each ministry will have different ways it can serve the community.

The key question is:

How can we create calls to action that align the needs of the people we’re trying to serve with the services our ministries offer?

Here are some examples of people you’re trying to reach:

  • People who need prayer
  • People who want to study the Bible
  • People who are looking for a loving place to send their kids for school
  • People who want to get healthy

Here are some examples of the services your ministries are trying to offer.

  • Playgroup or Happy Hands meets at the church
  • Bible study
  • Prayer

Here are some natural calls to action.

  • Would you like prayer? Send us a message and we’ll pray for you
  • Would you like to study the Bible? Join our online group and start studying the Bible.
  • Send us a message and we can arrange Bible studies for you.
  • Start an online Bible study.
  • Are you looking for a place to send your kids to school, click here to visit our website
  • Schedule a visit to our local school
  • Are you looking to get healthy, check out this article on 5 ways to get healthy

There are so many ways you can call people to action on your social media account!  Now that you’ve read this article, your brain will be bursting with ideas!

I want you to go to your church’s social media accounts and see how many calls to action you’ve made in the last six months.  Exclude those that are for people to attend an event.  What did you come up with?

I challenge you to think about some calls to action you can include in your social media account’s online process and  schedule them over the next month.  At the end of the month, evaluate how they’ve done.

Look at each call to action and see if you’ve gotten any response.  If not, how can you adjust the way you’re offering it?  Can you present it in a video, using picture or through an article.  See what your audience responds to best.  It’s all about researching, presenting and adjusting.

What calls to action will you incorporate into your next month’s social media plan?

This post was originally posted on the Digital Discipleship website around calls to action on 9 April 2019